The Look
For guys, it's MTV rap ala Snoop Dog and Eminem. For girls, tight, sexy outfits adorned with glitter or animal print.
On the Racks
Like the store's name, these brands are phat: Platinum Fubu, Baby Phat, Guess, Ecko, Girbaud, Rocawear and more. Check out the fabulous Durango boots and cowboy hats.
Who's Buying
The same crew that went to the "Up in Smoke" tour at Lakewood. Girls who want to show some skin.
What You'll Spend
Buying these name-brand labels anywhere is costly. At least at this store, you'll find a few steals. Polo dress: $51. Baby Phat glitter jeans: $67.99.
Browse-ability
The store is small, the racks organized and the staff helpful, so if need be, you can be in and out in a jiffy.