That all shall be provided with a respectable funeral, regardless of their means. --That people of all faiths will be served. --That all staff members should be courteous, dignified, and considerate. --That all prices shall be shown in plain figures, and that every family be given an unrestrained freedom of choice. --That we will constantly adhere to professional ethics and a code of unselfish service to our clients. --That people should be encouraged to pre-plan their services.