The New River Valley's only full line party shop. Your one stop for Birthday, Baby Shower, Wedding and Theme Party Supplies. Now featuring a year round selection of Costume Accessories, Wigs and Makeup. Balloons are our business! Party Central located in Blacksburg, VA is the New River Valley's only year-round costume shop and party supply store. In business since 1994, we are truly your one-stop shop for costumes, accessories, birthday, baby shower, wedding and theme party supplies.Be inspired when planning your next big event with party supplies and decorations from our store. We specialize in balloons and even rent helium tanks for the ultimate party fun. Enjoy dress-up at its best with party costumes.