Our mission is to extend the spirit of the North Dakota State Bison on to anyone who wants to be a part of the great tradition. Meaning people all over the country! The name "One Herd" isn't just a catch phrase, it's a symbol. What it symbolizes is the fact that we are all in it together. No one is alone. Especially in Bison Nation. We want everyone who is associated with One Herd to adapt the teamwork and family mentality and we encourage all to find a way to help someone out that needs a hand. Each product at One Herd is officially licensed through NDSU and their broker of licensing "CLC". Royalties from each product sold are exchanged with North Dakota State University.