Consumers derive the greatest benefit and satisfaction from hearing aids when they receive comprehensive clinical services. Despite this, and despite the audiology profession's efforts to promote a set of best-practices, a large percentage of hearing aid providers still fail to provide essential services, like hearing aid verification through real-ear measurement. The real-world impact of this shortcoming is undeniable. Consumer Reports estimates that as many as two-thirds of hearing aids in the US are misfit. To help increase compliance with the best-practice guidelines, Hearing Tracker is working to identify and highlight providers that embrace best-practices. We believe this will introduce a level of transparency that will slowly improve the overall standard of care in our industry, and help bring about a much needed change in hearing aid success.