This agency is an absolute marketing machine. Their business model is based on heavy advertising to grab as much of the market share as possible. Unfortunately, f or the individual trying to sell their house, this approach is not what will sell your home at the highest price possible and in the shortest time possible. It's just a numbers game. The approach: get as many homes on the market with as little time/energy investment as possible and SOME of them will sale. But not necessarily yours.\r
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My experience working with these people was a nightmare and I spent many months angry at being treated like a number. Here are just some of the issues:\r
--Linda ""handles"" all house sales. How can one person manage so many houses well? She can't. She delegates contract issues to a contract person, showing follow-up to a couple of folks that I would never hire to handle the sale of my house, someone else to take pictures of the house and communicate. Getting Linda's attention and her dedicated service to your home is just not going to happen.\r
--The Linda Craft agent that was to help us buy a house ( a separate person) didn't find the houses that we liked--we did. Then, literally, every time I called to talk to her, I got her voice mail. Everytime--no matter what time of day. I wish I had a penny for everytime this buyers agent sighed and hemmed and hawed about how ""busy"" she was when I needed to talk to her about something. This was also the attitude of couple of other critical people in the office. The effect is that we didn't feel advocated for or valued.\r
--We have a nice remodeled home in a desirable N. Raleigh neighborhood and after $30,000 in price reductions--which was the ONLY advice Linda could seem to give to sell the house-- 7 months on the market, and 50 showings, the house still didn't sell.\r
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The biggest issue is one person with too much volume to handle is delegating the sale of the home to less skilled individuals resulting in diluted responsbility for the sale of the home and horrible communication. The result? The needs of an individual client like us and the strategy to sale were completely neglected.
Pros: good at advertising their business
Cons: communication, sales, customer service
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