Advance Insurance represents Lincoln Heritage Life Insurance Company, the largest provider of final expense insurance in the country. We were to set a new bar for prompt, friendly, and accurate service in the life insurance industry. Lincoln Heritage Life Insurance Company was founded in 1963. Today, Lincoln Heritage Life Insurance is the leading provider of Final Expense Insurance, operating in 49 states with over 690,000 policies in-force valued at more than $5.1 billion. Lincoln Heritage Life Insurance Company is also an Accredited Better Business Bureau Business with an A.M. Best Rating of A-(Excellent). A.M. Best is an organization that evaluates the financial strength of insurance companies. Founded by insurance agent and entrepreneur Jack Londen, the cornerstone of daily operations has always been old fashioned personalized service. For Lincoln Heritage, exceptional service means live people answering their phones rather than computers, and 24-hour payment of benefits when a death occurs, once a claim is approved.