The Scene
For decades, Lane Bryant has been the front-runner in ladies' larger-sized fashions. (Sizes range from 14 to 24, bras in various cups from 38 to 44.) Today, Bryant's clothes are more sophisticated and sexier than ever. The layout of the store is upscale, incorporating sleek black-on-brown display tables amid hanging racks and soft lighting.
The Goods
Lane Bryant carries apparel for any occasion and any season. Daring women are the target customers: Bold colors and stripes highlight the selection of pullover sweaters, sweatshirts and T-shirts, many of which bare the midriff and reveal a little cleavage. Bryant's line of business attire includes fashionable pants and dresses; casual wear includes chic denim pants styles, outerwear, and leather pants and jackets. The Cacique line of intimate wear includes sexy panties and bras and cutesy pajamas.