Having trialed several organizations I settled on the Lake Group because I was able to be more specific with the ideal buyer that I wanted to target with my campaigns. To get specific EMEA contacts can be sometimes challenging if you want to get targeted data for multiple countries across the EMEA region, but with the Lake Group I didn't need to worry about this. I would recommend the Lake Group to anyone who wants to target a specific prospect profile for their top of funnel direct marketing activities.
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