On December 6th of 2020, Chanel opened the doors of her first luxury wig retailer store The Kay'Chanel Collection positioned at 70th East 21st Street in Chicago. The Kay'Chanel Collection provides upper-level professionals with high-end lace frontal wigs and looks inspired by luxury, fashion, and trends. These deluxe wigs provide 180% density, making them full of volume from the root to the ends and resulting in a more realistic look. Their lace is thinner than most competitors, giving clients a look that is unmatched by any other wig designer.