When I stopped into this store with my girlfriend the lady that asked us if we needed help was very kind and helpful. We explained that we were just looking and trying to get information on diamonds. She had no problem with just talking to us and giving us information. She went through various quality aspects and what the ratings meant. She then basically left us alone to browse without bugging us which didn't happen in some other stores. Overall the experience I had at this store has caused me to go back and shop.
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