In Short
Carefully chosen locations of this chain, from the Hamptons to this North Shore storefront, reinforce the line's prep-school aesthetic. Walls are trimmed with green and powder blue and house merchandise-stocked white shelving. A few comfy chairs and fresh-cut flowers finish the space. The look is prep 101, and is achieved by layering solid shirts with colorful ties, scarves, belts, and sweaters. Pants are fun too; one version comes with embroidered skulls, another is a shocking red tartan.