Identity has a really wide selection of goods. A healthy-sized girl clothing section sets it apart from other board shops. They have a really huge selection of shoes. And a lot of good shoes, not just a lot of ugly Nikes.
The staff here are really nice, not pushy. And not pretentious skaters who are too cool to help.
The also have a fair selection of sale items, so you can really find some incredible deals on actually nice stuff.
If you come here at the wrong time from the wrong direction (the 91), you can get stuck in Knott's traffic. Try to weave around or come from the opposite direction.
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