The Idea Works is unique in that I provide work that captures the essence of a business. My in-depth consultation process, artistic eye, and writing expertise guarantee customer satisfaction time after time. I always look for the best solution to create the most outstanding and targeted branding for each client. Together we go through a process that, in the end, produces the visual image and verbal message with the most impact possible.
. IN-DEPTH CONSULTATION AND BRAINSTORMING
You tell me all about your business: your products and services,your target customers,the key benefits you offer,and what makes you stand out in your field.
CREATIVE VERBAL AND VISUAL CONCEPTS
Ideas for wording and illustrations that best tell your story emerge out of the brainstorming process. I create quick “thumbnail” sketches and written copy for your review that we fine-tune and formulate into your message.
BRANDING STRATEGIES FOR BUSINESS
We develop a close creative partnership to develop a strategy that reaches your market with the correct visual branding and verbal message. The first basic building blocks we put in place are your business name,logo,and unique selling proposition phrase.
ARTISTIC GRAPHIC DESIGN
We develop marketing pieces appropriate for your needs that are artistic,well written,and unique. Throughout the design process,your feedback and approval are given at each step so that you are happy with the end result.
Pieces we design for corporate branding and advertising:
- Logos
- Business cards,stationary,and envelopes
- Brochures
- Ads
- Direct mail pieces
- Post cards
- Sales sheets
- White papers
- Presentation folders
- Signage
- Wine labels
- Product packaging
- Websites
- Advertising specialty products
CLEAR,DYNAMIC WRITING,EDITING,AND PROOFREADING
It is difficult to write about your own business. I take that burden off you. I am a skilled writer,editor,and proofreader. In copy consultations with you,I gather all the information needed,and then write it up in a clear,concise,effective way.
Some of the items I write,edit, and proofread:
- Websites
- Blogs
- Ads
- Brochures
- White papers
- Articles
- Newsletters
- Speeches
- Books
- Term papers
- Instruction manuals
- Resumes
- Letters
- PowerPoint presentations
- Product packaging
- Labels
CUSTOM,HAND-DONE ILLUSTRATIONS IN ANY STYLE OR MEDIUM
Born an artist,I have a B.A. in Art from UC Santa Barbara and also studied commercial photography for two years at Brooks Institute of Photography. I apply an “artist’s eye” to all my logo and graphic design projects,producing custom,unique work that sets my clients apart from their competitors. I can illustrate in any style and tailor the artwork to the needs of the client. In addition to illustrating logos,I create portraits of people,pets,products,and buildings. All my illustrations can be formatted for digital use.
Some of the mediums I work in:
- Pencil
- Colored pencil
- Watercolor
- Pen and ink
- Pastels
- Photography
Some of the styles of artwork I create include:
- Cartooning
- Realism
- Impressionism
- Symbolism
COMPLIMENTARY INTRODUCTORY MEETING