I used to think this was just a maternity store...boy, how wrong I was!
They have tons of cute clothes and carry brands from Free People and True Religion to Trina Turk and Lily. I feel like it's hot daughter, hot mama and hot grandma all rolled into one store. It's really rare that you find a store that has such a variety of quality brands to appeal to women of all ages.
There is a small maternity section in the back of the store, and they have a nice selection of maternity jeans. They even have a pregnant belly that you can try on, so if you're only a couple months along you can get a feel for how the clothes will fit later in your pregnancy.
The associates are really friendly, they call them stylists here, and they are very enthusiastic and eager to help you find something that you feel gorgeous in, no matter what the occasion or price point. The dressing rooms are spacious, with room for strollers even! And they have a really nice kids play area with toys, animals crackers, computers and seats for dads too.
Naperville has a couple of boutiques, but Hot Mama is definitely the best.
Pros: Great brand names, Spacious store, Friendly stylists
more