In Short
Though its bleached-blonde models and surf shop decor posit Hollister as the official brand of Huntington Beach bonfires, its signature seagull logo is just as likely to be found stamped on the popped-collar polo shirts and pre-destroyed jeans of landlocked high schoolers nationwide. The ubiquitous logo also graces the store's assortment of T-shirts, miniskirts, denim jackets and cargos, plus their summertime accessories like caps, flip-flops, hemp bracelets, belts and fragrances.