For more than 50 years, Hollander Cohen & McBride Marketing Research has provided full service, custom marketing and opinion research to give clients action-oriented information. Since 1949, we have been working with a diverse group of businesses and organizations. We collect, analyze and interpret the relevant data and demonstrate how the results can be constructively applied to your management action. Through qualitative or quantitative research, we deliver the information you need to make sound management decisions and positively impact your bottom line. HCM Marketing Research custom-designs each project to meet your specific needs in the most efficient and effective manner.
We have:
* Focus Groups
* Mail Surveys
* Internet Surveys
* Executive Interviewing
* Telephone Interviewing
* Taste Test
* Mystery Shopping
* Dyads/Triads
* One-on-One Interviews
* Intercept Interviewing
* Product Placements. We Offer:
* Industry Studies
* Telephone
* Mail & Internet Surveys
* Focus Groups
* Intercept Interviewing
* Taste Test and Product Trials & More!
Industries,Studies & Surveys:
* Advertising & Public Relations Agencies
* Advertising Concept Testing,Effectiveness & Tracking
* Advertising Positioning Statement Testing
* Awareness & Attitudes
* Brand/Name Evaluation
* Company/Brand Positioning
* Concept Testing
* Copy Testing
* Customer Loyalty / Satisfaction / Segmentation
* Defecting Customers
* Demographic/Lifestyle Trends
* Education
* Employee Attitudes & Performance
* Financial Services
* Government Agencies
* Health & Medical Services
* Image Evaluation
* Legal Evidence
* Litigative & Legislative Firms
* Mall & Shopping Center Development
* Manufacturing
* Market Potential / Share / Segmentation
* Media Evaluation
* Name Testing
* New Customers
* New Product Development / Positioning / Trials
* Non-Profit Agencies
* Packaging Testing
* Political Polling Candidates & Issues
* Product Positioning / Pricing / Prototype Testing / Utilization
* Site Location Evaluation
* Telecommunications
* Urban Planning & Development
* Utilization