If you want cutting edge style this is the place to shop, but bring your MasterCard, Visa AND AMEX - cause it's going to cost you for the prividge. Top fashion IS expensive, but you can find the same designer items online or at other stores at considerably lower prices. However, you'll have to leave the area to get the poplar brands as the owner insists on exclusitivity from companies that the store carries, except big department stores that have more clout - and has run other small boutiques out of the area in doing so.
If you really need the ego boost that 10 salespeople kissing up entails, shop here - you'll pay for it. If you want to save a few $$, shop online or in nearby Santa Cruz or Bay Area.
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