I would say this store is really geared for boys ages from 6 to young adults. The video games are somewhat similar in price to Target, but the one thing they have that no other store has is that they will take used games and give you a store credit to purchase another game or system! So my sons had loads of games to get rid of, and we took them in. They did not get much for them, but at least they got something. They purchased new games. It was a win win situation for all
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