The first Frazier Farms store opened on Grand Avenue in Escondido in 1971. In 1978, that store moved a short distance to a new location on Center City Parkway. The popular store eventually expanded to four locations. Bill Frazier sold the business in 1983 to Norman Frazier. Norman maintained the same standards for value along with a passion for food and regard for good health. He operated a Boney's Market and Henry's Marketplace in Vista. In 2006, the Frazier family proudly returned the name to Frazier Farms and continued their family legacy of bringing value to the community with the highest possible quality at competitive prices.