Fountain pools is a second-generation pool builder that gets more than three-fourths of its business from referrals. Owner Bill “Gator” Green started working for his father, Bill Sr., in 1980, when he was only 10 years old. Over the next 28 years, Gator learned the in's and out's of every aspect of swimming pool design, construction and management. He's also learned what it takes to make his customers happy, as evidenced by his extremely high referral rate. Gator is happy to point out that you won’t see a great big yellow page ad for Fountain Pools. “Those big ads are for pool builders who don’t get enough referrals.”