Designer, Dana Lorenz, describes the space as a well appointed Park Ave. townhouse inherited and turned upside down by an 80's teenager. Shoppers enter through the alley into a landscaped courtyard of spike topiaries and light installations and well be greeted by pink neon pawn shop windows.
The interior is decorated with luxury furnishings such as bespoke brass triangular caselines and Beidermeier furniture. Details include an 80's Nagel lithograph, a geometric sculptural canvas and a plasma screen streaming classic 80's movies. Antique benches upholstered in a custom fabric especially created for the space by Thakoon Panichgul accompany the cases.
Dana Lorenz's FENTON collection offers an eclectic mix of unexpected elements such as rope, crystals, pearls and chains. These materials are used in various styles but are found most often wrapped in a bondage
technique signature to the brand. Her FALLON collection consists of more simple and graphic layering pieces like chains and bangles adorned with
geometric shapes and the brand?s iconic studs. Traditional ideas about jewelry are given a punk attitude- such as a classic strand of pearls
twisted with leather ""barbed wire"". Dana has collaborated on runway pieces for Cloak, Proenza Schouler, Thakoon and has created a jewelry
range for Opening Ceremony. The collections are carried at the top retailers worldwide including Barneys, Saks, Ikram, Colette, Dover Street
Market, Lane Crawford and 10 Corso Como.
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