About East Texas Floors GET TO KNOW YOUR TYLER, TX AREA FLOORING EXPERTS We live and work in your community, When you buy from us, we keep your hard-earned money right here in East Texas. Our family has been serving the East Texas area for over 30 years with thousands of happy customers. We are a family-owned & operated business with little overhead cost which allows us to have some of the best prices with thousands of flooring options to choose from. Most flooring stores have to pay a salesperson's commission on your sale, which may encourage the salesperson to have a larger markup on some items to increase their sale numbers for the month. But when you buy from us, your buying from the owner & avoiding paying a salesperson.