Cheyney Group Marketing

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USA, Dallas
Chicago, IL 60652

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What everyone thought was just another April Fool’s prank turned out to be a clever market testing strategy. Gaming retailer Hyperkin has unveiled a hardware emulator that can ...

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Cheyney Group Marketing: Hyperkin ‘SMART BOY’ Joke Actually a Market Test 4/9/2015

What everyone thought was just another April Fool’s prank turned out to be a clever market testing strategy. Gaming retailer Hyperkin has unveiled a hardware emulator that can turn an iPhone into a Game Boy on April 1 with the following announcement on its Facebook page: “Meet the Smart Boy, an upcoming Game Boy-compatible device for the iPhone 6 Plus. This notion art shows that it will attach to the mobile phone, turning it into a handheld gaming device compatible with Game Boy and its Color cartridges.” more
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