In Short
This shopping mall staple was founded in Nebraska in 1948, originally selling men's clothing. Women's apparel was eventually added, and the product line was expanded to include distressed jeans, printed T-shirts, sportswear, shoes and accessories such as watches, sunglasses and earrings. Popular brands include Lucky Brand, Silver Jeans, Billabong, Roxy, Hurley, GUESS, Puma, Dr. Martens and Fossil. Shopper-friendly services include free alterations and a frequent-shopper program.