Family owned and operated since its inception, Daytona Harley-Davidson® prides itself in providing the ultimate buying experience to the Harley-Davidson® enthusiast. Whether it's a new Bike purchase, an oil change, or choosing one of thousands of styles of Dealership t-shirts available. Along with New Smyrna Harley-Davidson® and it's Main Street satellite store, Bruce Rossmeyer's Daytona Harley-Davidson® and all of its 100+ associates are dedicated to delivering "The Bruce Rossmeyer Difference."