Essential Sales and Marketing Ideas for New Entrepreneurs
Sales and marketing are two distinct yet closely related functions business companies utilize to promote their services and products. Yet, there are many individuals or firms which separate the two as if they were totally independent of each other; thus, failing to maximize the potential of either and the benefits that they produce when integrated as one seamless and continuous process.
Essentially, marketing involves the macroscopic strategies for pushing one’s product to the prospective consumers while sales involves the microscopic steps done in making the consumer buy the product, that is, closing the sale or signing the contract, for that matter.
We can then rightly say that sales is a subset of marketing. However, the process of selling a product one-on-one is in itself a marketing scheme that accomplishes the overall goal of the company to produce income. It appears that both processes augment and aid each other like horse and cart, with marketing leading the way and the cart delivering the final results that it set out to achieve.
What pointers should we remember to have an efficiently working marketing and sales tandem? Let us consider the following:
1. Marketing and sale personnel need to communicate
Companies sometimes keep their marketing department and sales department apart and even competing against each other to the detriment of their own well-being. Connecting the two groups and their functions is a challenging task for managers; but succeeding in the process will bring about great success.
Of course, there is the financial motivation that keeps the sales people stand taller than the marketing people as the former have the unlimited potential to make as much money as they can through commissions and incentives from their sales. Not to be outdone, the marketing people tend to catch up through getting incentives and commissions from promos and ad campaigns sponsored by the company or other associated firms.
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