Bell s Fitness is a division of Bell s sporting goods. It deals in a range of fitness equipment that includes treadmills, elliptical trainers, steppers, exercise bikes, home gyms, free weights and fitness accessories. The company is based in Los Angeles. Bell s Fitness features leading brands such as Sports Art, Schwinn, Body Solid, True, Landice, Universal, Octane, Horizon, Trimline, Diamondback, KeysFitness and Prospot.