Pride. Quality. Service. Trust. Respect. Knowledge. Expertise. Tradition. Family. Nick and George Becharas Cupping Coffee, 1942 These aren't new ways of doing business. This is how it's supposed to be done. These are the building blocks of excellence. Back in 1914 when the late George and Nicholas Becharas founded the company, these values were the foundation for the Becharas Brothers Coffee Co. and continue unchanged to this day.