OK City Searchers, here's how the story goes. I'm in my office one day about 6 months ago, when this sales person walks into my office from Bank Transactions Inc San Diego. Now normally, I cut these guys off and don't give them the time of day, however, today I didn't have much going on so I let him talk. At first I was very skeptical because he started talking about very unique way of using their gift card program that guaranteed a 20% return on my investment. I like the idea, but they kept it very secret until I committed to it, and now 6 months later, boy am I glad I did. With that little piece of plastic they managed to bring in a 24% return on what it cost me to run the program. I am very impressed because I wasn't sure if it was going to work. I mean it looked good on paper but I hadn't seen it in action yet. Within the first week we had a noticeable increase in traffic in the store and seemed to stay pretty consistent throughout the month. It did slow down a little bit during the middle of the month but that is normal traffic behavior for our business. The cool thing about it is I can run it over and over again. Very impressed with Bank Transactions Inc San Diego. Thank you for that gem. Now this guy, who seemed pretty sharp, tall guy with dark hair, I don't know if I can say people's names on here so I will just leave it at that, but any way, that day, he laid like 5 different marketing techniques that they use at Bank Transactions and they all seemed very unique and like they would work for most businesses. One of them was marketing through the search engines and getting customers that way. I had never thought of that before, but I'm not all that computer savvy, my son does most of the technical stuff, so anyway we had them do some sort of search engine campaign or something like that and for only a few hundred dollars, we made almost 10 times what we spent. I don't what the heck they did but things have never been better for us since we started taking advantage of just those 2 gems. Sorry for such a long review but I had to get that out. They did a great job.
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