Our values are essential to our success, and reflect our culture, our beliefs and our work; they are the foundation of our organization, define who we are and set us apart from the competition. They motivate our vision, and our business strategies. We live by them. Our values work together, and are the source of our success. They are: Honesty: we are honest and trustworthy. Our ethical conduct characterizes our way of doing business, it anchors our values, and is one of the reasons customers trust our brands Integrity: includes the motivation to do the right thing for our brands and our customers. We believe in respecting our customers, listening to their requests and understanding their expectations. This principle of responsible commercial success is embedded in the company's experiences and achievements Efficiency: our business strategy cultivates and encourages innovative manage