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Apple Retail Store. Come to shop. Return to learn.

Owner Message
  • The Apple Retail Store is the best place to test-drive and explore Apple products because it’s the one place you can find everything Apple - including some of the world’s most knowledgeable Apple people.

    Our Specialists help you get to know our products and answer your questions. Our iPhone experts in the iPhone Activation Zone will help you with fast activation, custom setup, and give you expert advice about which rate plan is right for you. And Geniuses provide hands-on technical support and any necessary repairs at the Genius Bar.

    We know your time is valuable. That’s why we offer free Personal Shopping appointments. During your uninterrupted time with a Specialist, you can have your questions answered and get a personal guided tour - including a test-drive of Apple products. Enjoy as much time as you need with no obligation to purchase. Just book an appointment that’s convenient for you, and we’ll help you find the Mac or iPod that meets your needs

    If you have technical questions about your Mac, iPod, Apple TV, or iPhone, the Genius Bar is the place for free advice, insight, and friendly, hands-on technical support. Geniuses use their impressive knowledge to answer technical questions, troubleshoot problems, and perform repairs - right in your neighborhood store.

    We’re here to help!. * Mac Laptop
    * MacBook
    * MacBook Pro
    * MacBook Air
    * Mac Mini
    * iMac
    * Mac Pro
    * iPhone
    * iPod Nano
    * iPod Shuffle
    * iPod Classic
    * iPod Touch
    * Software & Accessories
    * Top Sellers
    * Online Gift Cards
    * Special Deals!
    * Financing Services

Additional information
  • Hours: Mon - Sat, 10am - 8pm; Sun, 11am - 6pm
  • Neighborhoods: Northwest Berkeley
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