Alvin's Magic Mountain is one of those stores in which visit is an experience in itself. Situated in a volcano, you know you are in for a treat. Back in the eighties that had a great tour you could take which consisted of black lights with neon paint, skeletons guarding treasure chests in a snake pit, doors with beware, etc. As a kid this was a highlight of the trip. It was the equivalent of going through a haunted house. Unfortunately they have changed that. Now the trail gives you different view points of the store and of the alligator pit. The alligator pit is fun. You can have your picture taken with a baby alligator. They also a shark tank with twice daily feedings. As for the store itself, you can expect the normal beach shop items; t-shirts, koozies, hats, sunglasses, etc.
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